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Results story · Law firm

Building Search Visibility From Scratch for a Referral-Driven Law Firm

A firm carried by referrals, with almost no search presence. Two months in, people who had never heard of them are finding them.

Measured from the client's own Google and website data. Business name kept private.

Attorney in a green blouse on the phone in a warm law office

The numbers

6,013

Google search impressions a month

From 2,183

May–Jul 2026

+175%

Growth in search impressions

May–Jul 2026

5.0

Google rating

across 79 reviews Jul 2026

Where they started

The firm had a strong local reputation and very little presence in search. Word of mouth carried the practice, and the owners wanted a second, steady source of new clients.

What the CORE Team did

We built out practice-area content, strengthened the technical foundations and worked the Google Business Profile around the searches people actually use when they need a lawyer.

The outcome

What changed

Monthly Google search impressions grew from 2,183 to 6,013 between May and July 2026, a 175% increase. The firm’s Google profile holds a 5.0 rating across 79 reviews, so the people now finding them see a firm worth calling.

With visibility in place, the next phase turns more of those impressions into consultations.

★★★★★

“We were relying almost entirely on word of mouth. Now people find us who have never heard of us. They are straight with us about what is working and what is still early.”

Taylor G., law firm

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