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Insights

Plain-English guides to getting found.

Practical articles on SEO, AI search, websites and local visibility, written for business owners who'd rather run their business than learn marketing.

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A business owner interviewing a web designer over coffee in a bright studio, a portfolio of website designs open on a tablet between them

Web Design

How to Choose a Web Designer: Checklist and 15 Questions to Ask

A practical checklist for hiring a web designer: what to look for, 15 questions to ask, and how to compare…

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A business owner and a web designer reviewing website wireframe printouts and a project plan at a table, calculator and laptop nearby, thoughtful plan

Web Design

Website Design Cost: 10 Factors That Shape Your Investment

Why website quotes vary so much, the 10 factors that drive the cost, and how to get the most value…

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A smartphone, tablet and laptop arranged on a desk all showing the same clean, modern abstract service business website in white and deep green

Web Design

What Makes a Good Website: 15 Must-Haves for Service Businesses

The 15 features that separate a good service-business website from a great one in 2026, plus a simple scorecard to…

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