Wondering what the difference is between LinkedIn Pages and LinkedIn Business Manager? Do you manage LinkedIn accounts for clients and aren’t sure how to optimize your Business Manager? Leave it to us. This ultimate guide to LinkedIn Business Manager answers all your questions and more. What are you waiting for?! 👩💼💼
LinkedIn has 875 million members and is the undisputed king of professional networking platforms.
Among social media platforms, LinkedIn is considered the most important for professionals to connect, engage, and advance their careers. It’s no exaggeration to say that it’s completely revolutionized how people network and look for jobs.
No matter what stage you’re at, a strong LinkedIn presence can make all the difference in today’s competitive professional landscape.
LinkedIn is the definitive social network for career growth. And LinkedIn Business Manager is a fantastic solution for large companies and marketing agencies to simplify the process of managing Ad Accounts, Pages, and people.
In this ultimate guide to the LinkedIn Business Manager, you’ll learn everything you need to know about using the platform to maximize your productivity.
What Is LinkedIn Business Manager?
Let’s start with the basics before you proclaim yourself to be a LinkedIn Business Manager guru.
In July 2022, LinkedIn rolled out the Business Manager platform. It’s a comprehensive free-to-use tool that allows businesses and marketers to efficiently manage their LinkedIn Ad Accounts and Pages from a single dashboard. It dramatically improves the experience of managing a LinkedIn page which you would manage via your personal LinkedIn profile.
LinkedIn Business Manager makes giving access permissions simple. And it also allows matched audiences to be shared across Ad Accounts and fosters secure collaboration through Business Manager partnerships.
LinkedIn Business Manager makes marketing easier for businesses of all sizes. They can streamline their advertising efforts, reach their target audiences more effectively, and achieve measurable results with greater efficiency and precision.
Why Should You Upgrade Your Standard LinkedIn Account and Use Business Manager?
Well, it’s free. And your LinkedIn Business Manager account comes with features that will make your life easier if you work on multiple LinkedIn advertising accounts or collaborate with others on marketing campaigns.
It’s incredibly useful for marketers who manage multiple company Pages or Ad Accounts. With LinkedIn Business Manager, all of them can be managed from one handy dashboard.
Collaborating with other businesses becomes hassle-free too. You can share access to specific accounts or company pages by adding them as a Business Manager Partner.
Another exclusive function of the platform is that businesses can easily add or remove people across all the Ad Accounts and Pages. You probably already know how essential it is for the right people to have the right user permissions, and this tool ensures security across various accounts.
One more excellent reason to upgrade is the ability to share matched audiences across ad campaigns. If your business has found success with matched audiences on specific campaigns, the LinkedIn Business Manager will let you share these audiences with other accounts. And targeting the right audiences on LinkedIn is key to achieving success in your marketing campaigns.
How to Use LinkedIn Business Manager
The Business Manager is flexible, allowing brands and agencies to create a system that caters to their needs.
A brand can choose to have one global Business Manager to run all regions and business units. Or they can have multiple business managers, each working on a different region or business unit.
An agency has a similar choice. They can appoint one global Business Manager to run all their clients or they can have multiple Business Managers, appointing one to each client. Ultimately, the decision depends on the structure of your business. The platform provides the flexibility to choose the approach that best suits your specific needs.
Within a single Business Manager account, global companies can run Ad Accounts that use different billing and currency settings.
A smaller organization won’t need to put too much thought into the structure of its LinkedIn Business Manager. Yet, a bigger business should dedicate some time to work out how they can maximize their efficiency on LinkedIn.
It’s also recommended to carefully think out who should be your organization’s Business Manager Admin. They should have good visibility across your marketing organization because they’ll be leading the account.
You should have at least two business managers with Admin permissions to avoid a lockout.
Let’s take you through the LinkedIn Business Manager setup process step-by-step. Have no fear, this tool is here to uncomplicate things and make your life easier.
How to Set Up a LinkedIn Business Manager Account
If you haven’t already signed up, follow these simple steps to create your very own LinkedIn Business Manager account.
- Visit LinkedIn Business Manager and select Create Business Manager
- Type your Business Manager Account Name, upload an optional business logo image, and enter the email address of the person you want to be linked to the dashboard.Take note that the email address doesn’t need to match your personal LinkedIn account. Select your primary reason for using the platform and click Create.
- You’ll receive an email inviting you to join the Business Manager. Open it and click Accept Invitation.
- You will be taken to a screen where you need to click Agree & Confirm to confirm your identity and create your Business Manager profile.
- Success! You’re now equipped with a Business Manager account.
How to Add Your Own Company Pages to LinkedIn Business Manager
It’s time to add your assets to your LinkedIn Business Manager platform. There are two ways of doing so, and it depends if you own the page or if it’s the company page of another business.
We’ll first show you how to add LinkedIn Pages that are your own.
- From the dashboard, select Pages from the left-hand menu and then click Add Page.
- You’ll be faced with two options. Provided it’s your company page, select Add Page. We’ll show you how to Request Access afterwards.
- Search for your page by entering your company name or URL.
- Tick the two boxes and select Add. You’ll only be granted access if one of the page super admins is part of your Business Manager.
Once you’ve managed to link your company page, you’ll see it listed in your Business Manager.
If you work with an agency, LinkedIn has got you covered. Business Manager Admins can then share the Page with other Business Managers, giving them the freedom to easily grant access to their own people themselves.
