Google Ads benefits your business by providing fast, targeted traffic and leads, boosting brand visibility, and driving sales through precise audience targeting. Connecting it with your CRM helps you automatically sync leads, trigger workflow automation, and engage prospects instantly upon lead submission. Let’s learn how.
Connecting Your Integration #
- Head to the Integrations section inside your account settings and click Manage underneath the Google Ads icon.
- This will redirect you to the marketplace view. There, click Install.
- Once installed, connect the Gmail account linked to your Google Ads account.
- Select the desired ad account from the list.
Syncing Your Forms #
- Once connected, view all campaigns and lead forms. Click the Action button next to the desired ad form.
- Enable campaign sync and map the forms to CRM fields.
- Once mapping is complete, the sync status will turn active, and leads will begin flowing automatically into the CRM.
At this point, you can set up automations using the "Google Lead Form Submitted" trigger and filters (ad account and form).
Use this feature to create a single-point solution to manage leads from multiple sources efficiently, ensuring faster engagement with new leads through automation triggered by new lead submissions to streamline follow-ups and enhance response times. We hope you enjoy it.
Frequently Asked Questions #
What does connecting Google Ads to my CRM do? #
It automatically syncs leads from your Google Ads lead forms, triggers workflow automation, and lets you engage prospects instantly upon lead submission.
How do I connect the Google Ads integration? #
Go to Settings > Integrations, click Manage under the Google Ads icon, click Install in the marketplace view, connect the Gmail account linked to your Google Ads account, and select the desired ad account.
How do I sync my lead forms? #
After connecting, view your campaigns and lead forms, click the Action button next to the desired ad form, enable campaign sync, and map the form fields to your CRM fields.
How do I know syncing is working? #
Once mapping is complete, the sync status turns active and leads begin flowing automatically into the CRM.
What automation can I trigger from Google Ads leads? #
You can set up automations using the "Google Lead Form Submitted" trigger, with filters for the ad account and form, to follow up with new leads instantly.
Why should I automate lead follow-up? #
Automating follow-up from new lead submissions ensures faster engagement, streamlines your follow-ups, and improves response times, helping you convert more leads.
