How to Add a Facebook Meta Tag for Domain Verification

How to Add a Facebook Meta Tag for Domain Verification

Before proceeding with the steps, it is important to understand the significance of Facebook domain verification. This process serves as a security measure to ensure that only authorized users can modify how their content is displayed on Facebook. Additionally, domain verification enables you to manage editing permissions for your links and content, safeguarding against potential misuse. Now that you know the basics, let’s dive into the steps.

Adding a Meta Tag #

Copy the Meta Tag from Facebook #

To verify your domain with Facebook, navigate to your Facebook Business Settings. Under the Brand Safety section, select Domains and click Add. Enter your domain and follow the prompts to verify ownership. Choose the option to Add a Meta Tag to Your Homepage, then copy the entire meta tag provided by Facebook to complete the process.

Prepare Your Domain for the Meta Tag #

Navigate to the Domains section of your account and ensure the first step of your funnel/website is set as the default page for your domain.

This is crucial as the meta tag needs to be added to the page that is first loaded when someone visits your domain.

Adding the Meta Tag to Your Funnel #

Access the website or funnel associated with your domain, then edit the default page.

Once the editor loads, navigate to the “SEO Metadata” Icon on the top left of the funnel builder.

Inside the “Links and Tags” dropdown, select the option to add a Custom Meta Tag.

This will open a modal where you can paste the name and content of the meta tag into the respective fields. Ensure accuracy in copying the details from Facebook.

Verifying the Meta Tag #

After saving your changes and exiting the editor, open a new tab and navigate to your domain. Use the browser’s developer tools (F12) and the search function (Ctrl + F) to locate the meta tag in the page’s source code. Verify that the name and content of the meta tag match the details provided by Facebook.

By following these steps, you’re helping keep your brand safe on Facebook and making sure your content is displayed correctly.

Frequently Asked Questions #

Why does Facebook require domain verification? #

It’s a security measure that ensures only authorized users can control how your content is displayed on Facebook and lets you manage editing permissions for your links, protecting against misuse.

Where do I add the Facebook meta tag in the CRM? #

Edit your domain’s default page, open the SEO Metadata icon, and inside the “Links and Tags” dropdown choose Add a Custom Meta Tag, then paste the name and content from Facebook.

Can I add the meta tag to any page in my CRM? #

No. It should be added to the first page that loads when visiting your domain, since that’s where Facebook looks for it during verification.

How do I confirm the meta tag was added correctly? #

Visit your domain, open developer tools (F12), use Ctrl + F to search the source code for the meta tag, and verify the name and content match what Facebook provided.

The meta tag isn’t showing in the source code. What should I check? #

Make sure all changes are saved, you’re checking the correct URL, the edited funnel step is the default page for your domain, and there are no typos or missing characters in the tag.

What if I have multiple domains? #

You will need to repeat the verification process for each domain you want to verify with Facebook. Verification is usually instant but may take a few minutes to propagate.

Was this helpful?
Updated on May 26, 2026
Scroll to Top