Your social media is one of the main tools you have to market your business and generate interest. Adding links to your posts is an effective way to turn that interest into interaction. This tool will be your best friend when dealing with a long URL for a page.

Start by creating a new post in your Marketing section.

After selecting your social media and creating your post as normal, click the chain icon to access the link shortener.

For a new link, fill out the following information:

• Name of the link.
• Target URL.
• If you want to track the interactions, create or select a UTM campaign.

Click Generate and Insert Link to add it to your post.

If you have previously added a link, you can add it again by selecting Choose an Existing Link and selecting your link from the dropdown menu.

Click Insert Link to add it to your post.

You can view the shortened link in the post preview.

Once you are satisfied with your content, click Post to publish it.

Shorter URLs look better, are easier to share, and help you adhere to platforms with limited character space. We hope you use this as an easy way to add links to your posts and even keep track of the traffic they generate.

Frequently Asked Questions #

How do I access the link shortener in the Social Planner? #

After creating your post and selecting your social media, click the chain icon to open the link shortener.

What information do I need to create a new shortened link? #

You need a name for the link and the target URL, and optionally a UTM campaign if you want to track interactions.

How do I add the shortened link to my post? #

Click Generate and Insert Link for a new link, or use Choose an Existing Link and click Insert Link to add a previously created one.

Can I reuse a link I created before? #

Yes. Select Choose an Existing Link and pick your link from the dropdown menu, then click Insert Link.

Can I track clicks on my shortened links? #

Yes. Create or select a UTM campaign when generating the link to track the interactions it generates.

Why should I use shortened links in social posts? #

Shorter URLs look better, are easier to share, and help you stay within platforms’ character limits while still letting you track traffic.