For a media content marketing campaign, knowing exactly what kind of image and video format to post, and how often, is important. Here are the best sizes for sharing content on social media.

For Images #

• Facebook Pages and Group: Format PNG, JPG, GIF; max 10MB; recommended Width x Height 1280 x 1080, minimum 600 x 315 pixels; unlimited images (recommend 10 or fewer); multimedia not allowed.
• Instagram Business Profile: Format PNG, JPG; max 8MB; aspect ratio square or between 1.91:1 and 4:5 (Landscape 1080 x 566, Portrait 1080 x 1350, Square 1080 x 1080 pixels); up to 10 images; multimedia allowed for carousel (images and videos together).
• Instagram Story: Format JPEG; max 8MB; aspect ratio square or between 1.91:1 and 4:5 (Landscape 1080 x 566, Portrait 1080 x 1350, Square 1080 x 1080 pixels); up to 10 images; multimedia allowed (images and videos together).
• LinkedIn Profile and Pages: Format PNG, JPG, GIF; max 8MB; maximum 6012 x 6012 pixels; up to 9 images; multimedia not allowed.
• Twitter: Format PNG, JPG, GIF; max 5MB; recommended Width x Height 1280 x 1080; up to 4 images; multimedia not allowed.
• TikTok: Not applicable for images.
• GMB: Format PNG, JPG; max 10MB; must be greater than Width x Height 250 x 250; 1 image; multimedia not allowed.

For Videos #

• Facebook Pages: Format MP4, MOV; max 1 GB; duration 1 sec – 20 mins; aspect ratio between 16:9 and 9:16; 1 video; multimedia not allowed.
• Instagram Business Profile: Format MP4, MOV; max 100 MB; duration 3 sec – 60 sec; aspect ratio between 4:5 and 16:9; video width up to 1920 px; up to 10 videos; multimedia allowed for carousel (images and videos together).
• Instagram Story: Format MP4, MOV; max 100 MB; duration 3 sec – 30 sec; video width up to 1920 px; up to 10 videos; multimedia not allowed.
• Instagram Reels: Format MP4, MOV; max 1 GB; duration 3 sec – 15 mins; video width up to 1920 px; 1 video; image allowed for thumbnails up to 8 MB.
• LinkedIn Profile and Pages: Format MP4, MOV; max 200 MB; duration 3 sec – 30 mins; aspect ratio between 1:2.4 and 2.4:1; 1 video; multimedia not allowed.
• Twitter: Format MP4, MOV; max 512 MB; duration 0.5 sec – 140 sec; aspect ratio between 1:3 and 3:1; 1 video; multimedia allowed.
• TikTok: Format MP4; max 50 MB; duration 3 sec – 60 sec; 540-pixel resolution; 1 video; multimedia not allowed.
• GMB: Not applicable for videos; multimedia not allowed.

Notes:

• Multimedia format means posting image(s) and video(s) together in a single post.
• As you experiment with different image sizes, you’ll realize which works best for your brand. By default, you can use Horizontal (landscape): 1,024 x 512 pixels or Vertical (portrait): 800 x 1,200 pixels for most social media.

Frequently Asked Questions #

What image file size does Facebook support? #

Facebook Pages and Groups accept PNG, JPG, and GIF images up to 10MB, with a recommended size of 1280 x 1080 and a minimum of 600 x 315 pixels.

How many images can I post to Instagram at once? #

You can post up to 10 images to an Instagram Business Profile, and carousels can combine images and videos in a single multimedia post.

What is the maximum video length for Facebook Pages? #

Facebook Pages support MP4 and MOV videos up to 1 GB, with durations from 1 second to 20 minutes.

What are the TikTok video requirements? #

TikTok accepts a single MP4 video up to 50 MB, 3 to 60 seconds long, at 540-pixel resolution. Multimedia is not allowed.

Which platforms support multimedia posts? #

Multimedia posts (images and videos together) are supported on Instagram Business Profile and Instagram Story carousels, and on Twitter videos. Instagram Reels also allow an image thumbnail up to 8 MB.

What default dimensions should I use if I’m unsure? #

As a default for most social media, use Horizontal (landscape) 1,024 x 512 pixels or Vertical (portrait) 800 x 1,200 pixels.