Publishing content to Facebook can sometimes be challenging, especially when you encounter errors that prevent your posts from appearing as expected. In this guide, we explore the most common issues you might face, such as problems with Two-Factor Authentication, access tokens, and permissions. We also address errors related to image validity, link issues, and reconnecting pages. By understanding these common pitfalls and their solutions, you will be better equipped to troubleshoot and ensure your Facebook content is published smoothly and effectively.

Two-Factor Authentication #

If the business page you are managing has two-factor authentication enabled, you must also activate two-factor authentication at your account level. Once this is done, reconnect your account to resolve the error.

Please note that the user must hold an administrator, editor, or moderator role on the page to successfully integrate it.

Error Validating Access Token #

This means that the session has been invalidated because the admin has changed their password or Facebook has changed the session for security reasons. Your session or access token to Facebook has expired. This happens if you:

• Changed your account password.
• Have not made a post to Facebook in the past 90 days from the Social Planner.

Abusive, Reported Content, or Link Goes Against Community Standards #

Be cautious about what you share online, as your message may be restricted if it contains content that others on Facebook have reported as abusive or inappropriate. Your post will not be published if it violates Facebook’s Community Standards.

Manage_Permissions Must Be Granted #

If you are publishing content to a client’s social media pages and have not been granted administrator access, you will encounter this error. Ensure that you have the necessary administrative permissions for the pages. Additionally, when connecting the account, make sure to grant the manage_permissions access to the Pages section to ensure your posts are published without any issues.

Missing or Invalid Image #

If you have scheduled social media posts and the link provided for the image becomes inaccessible, you will encounter an error with your scheduled post. Ensure that all links are active and functioning to avoid any disruptions in publishing.

An Unknown Error Occurred #

If you are encountering this error, it is likely due to insufficient permissions granted by your Facebook page access token to publish content. While some posts may publish successfully, others may fail. To resolve this issue, reconnect your pages and ensure that all necessary permissions are granted during the Facebook Page connection process.

“The URL You Supplied is Invalid” or “This Link Could Not Be Posted” #

When publishing a message that includes a link, Facebook automatically reviews and indexes the link. However, if Facebook’s servers are overloaded at the time of your request, they may fail to index the link, resulting in one of these common errors. Typically, Facebook will still complete the indexing process, so attempting to publish the message again after a few minutes often resolves the issue without further problems.

Unable to Reconnect a Page or Group in the Social Planner #

To reconnect a page or group within the Social Planner tab, go to the Social Planner settings and navigate to the Facebook section. Here, you will see a list of all connected Facebook accounts. Simply click the Reconnect button next to the relevant account to restore the connection. Alternatively, you can delete the connection to the Facebook Page or Group by clicking the trash icon before attempting to reconnect.

To fully disconnect Facebook, navigate to Settings > Integrations, then click the Connected button within the Facebook section. This will open a confirmation modal for you to proceed with the disconnection.

After confirming the disconnection, you can click the Connect button again to reauthorize accounts that have expired tokens.

Please note that the account being reconnected must have page admin privileges to be fully functional.

By familiarizing yourself with these common Facebook publishing errors and their solutions, you can effectively troubleshoot issues and ensure your content is shared seamlessly. Whether it is handling Two-Factor Authentication, managing permissions, or addressing token errors, understanding these challenges helps you maintain a smooth and efficient posting process.

Frequently Asked Questions #

Why does my Facebook post fail when two-factor authentication is enabled? #

If the business page has two-factor authentication enabled, you must also enable it at your account level and then reconnect your account, ensuring you hold an admin, editor, or moderator role on the page.

What causes an “Error Validating Access Token” message? #

Your session or access token has expired, typically because you changed your account password or have not posted to Facebook from the Social Planner in the past 90 days.

Why won’t my post publish even though it looks fine? #

Your post will not publish if it violates Facebook’s Community Standards or contains content that others have reported as abusive or inappropriate.

How do I fix a missing or invalid image error? #

Ensure that all image links in your scheduled posts are active and accessible, since an inaccessible image link will cause the post to fail.

What should I do about “An Unknown Error Occurred”? #

This usually indicates insufficient permissions on your page access token. Reconnect your pages and make sure all necessary permissions are granted during the connection process.

How do I reconnect a Facebook page or group? #

Go to the Social Planner settings, open the Facebook section, and click Reconnect next to the account, or use Settings > Integrations to disconnect and reconnect. The account must have page admin privileges to function fully.