The Ad Manager Settings section provides a comprehensive suite of tools for managing and optimizing your advertising campaigns. Each tab within this section serves a specific function, offering key features and insights to support strategic decision-making. This article outlines the significance of Ad Manager settings and highlights the core actions you can perform within each area.
Accessing Ad Manager Settings #
To access settings, click Settings on the Ad Manager home page.
Ad Account #
The Platform Settings lists the accounts connected to Ad Manager. Review connected Meta, Google Ads, and LinkedIn accounts by clicking the respective tab in the Platform Settings window.
You can remove a connected ad account by clicking the delete button. A confirmation prompt will appear, and all campaigns in Ad Manager will no longer be visible. After deleting, you will be redirected to the onboarding page to connect a new ad account. If the same ad account is reconnected to Ad Manager, all previously connected campaigns and pages will be restored, and no data will be lost.
Switch to the Subscription tab in the Global Settings to access and manage all aspects of your Ad Manager subscription. This includes viewing your current subscription plan, checking billing information, and canceling your plan.
Meta #
Pages Tab #
The Pages tab displays a list of all Facebook pages connected to Ad Manager. Add or delete pages by clicking the Connect Facebook page(s) button or the delete button, respectively.
After clicking Connect Facebook page(s), a modal opens displaying a list of Facebook pages associated with the connected Business Manager, allowing you to select the desired page.
When deleting a connected Facebook page, you will be prompted with a confirmation that the action cannot be undone. Once confirmed, the selected page is unlinked from Ad Manager, and no future ads can be published on that page through Ad Manager. However, previously published ads remain on Facebook but cannot be managed by Ad Manager.
📌 Note: If a delinked Facebook page is reconnected to Ad Manager, all previously created campaigns on that page will be visible again in the campaign details section.
Conversions Tab #
The Conversions tab lists all the datasets imported from the connected Meta Ad account, along with those created in Ad Manager. Clicking the Create new dataset button opens a dialog where you can name the dataset and define the goal type before saving. Once created, a Dataset ID and Pixel Code are automatically generated.
All backend configurations, including UTM parameters and attribution logic, are seamlessly handled by the system. The generated pixel code can then be embedded into the appropriate website or funnel page to enable accurate conversion tracking.
Audiences Tab #
The Audiences tab shows a comprehensive list of all audiences created within Ad Manager, as well as those previously created on the Meta platform and imported from the connected ad account.
Create new audiences by clicking the Create New Audience button, which presents two options: Lookalike Audience and Custom Audience. Selecting either option initiates the respective creation flow, and the newly created audience appears in the list.
Edit the name and description of an existing audience by clicking the ellipsis icon next to the audience and selecting Edit. To delete an audience, click the Delete button, which removes it from all draft and paused campaigns, provided the audience is not linked to any active campaigns. If you attempt to delete an audience associated with one or more active campaigns, a validation message notifies you that the audience cannot be deleted because it is part of an active campaign.
Google Ads #
Conversions #
The Conversions tab enables you to create, manage, and edit offline conversion actions for your Google Ads campaigns, providing greater control and visibility into conversion tracking and performance attribution.
Click the Create a New Conversion button to add a new offline conversion action by filling out the required fields. This ensures consistency and ease of tracking leads, purchases, and other key offline events. You can edit or delete any conversion action by clicking the actions menu associated with the conversion event.
Frequently Asked Questions #
How do I open Ad Manager Settings? #
Click the Settings option on the Ad Manager home page to open the settings area.
What happens if I delete a connected ad account? #
A confirmation prompt appears and all campaigns in Ad Manager become hidden. You are redirected to onboarding to connect a new account. Reconnecting the same account restores all previously connected campaigns and pages with no data lost.
What happens to ads when I unlink a Facebook page? #
No future ads can be published on that page through Ad Manager, but previously published ads remain on Facebook. They simply can no longer be managed through Ad Manager. Reconnecting the page restores visibility of its campaigns.
How do I set up conversion tracking for Meta? #
In the Meta Conversions tab, click Create new dataset, name it, and define the goal type. A Dataset ID and Pixel Code are generated automatically, and you embed the pixel code on the appropriate website or funnel page.
Can I delete an audience that is in use? #
You can delete an audience that is only attached to draft or paused campaigns. If the audience is linked to one or more active campaigns, a validation message prevents deletion until it is no longer in use.
Where do I manage my Ad Manager subscription? #
Open the Subscription tab in the Global Settings to view your plan, check billing information, and cancel if needed.
