The Brand Voice feature allows you to define and document your brand’s unique communication style and seamlessly apply it across all AI-generated content. Whether you’re creating campaigns, emails, or landing pages, Brand Voice ensures your messaging is always aligned with your identity, values, and tone, strengthening brand consistency and trust at every customer touchpoint. Follow along to learn all about Brand Voices and how to set it up to enhance your marketing strategies.
Benefits of Defining Your Brand Voice #
- Efficiency: Eliminate repetitive manual inputs by predefining your tone.
- Alignment: Keep content on-brand and aligned with your messaging strategy.
- Improved AI Output: Boost the quality and consistency of AI-generated content with clearer direction.
How to Create a Brand Voice #
To create a Brand Voice, begin by navigating to the Marketing section and selecting Brand Boards. Next, select the Brand Voice tool.
From here, click on Add Brand Voice to start building your voice, then choose the Start from Scratch option. This allows you to manually input your brand’s specific communication elements.
After initiating the process, you will be prompted to complete a form. Begin by assigning a clear and identifiable name for easy reference. Next, proceed to complete each section of the form with the relevant details.
Here is a breakdown of each section:
- Business Information: Key details that outline what your brand is about.
- Brand Values: The core beliefs and principles that define your identity.
- Tone and Style: Guidelines on how to communicate with clarity, personality, and professionalism.
- Intended CTAs: The actions you want your audience to take after engaging with your content.
These inputs serve as the foundation for how your AI tools will interpret and replicate your brand tone in generated content.
Once you have completed each section, click Save to store your Brand Voice. If you have created multiple voices, you can set the desired one as the default within this window as well.
Alternatively, you can use the three-dot menu next to each one to set a default Brand Voice, which will be used automatically in supported tools like Content AI.
With seamless AI integration, you can generate content that sounds unique to your brand, saving time and eliminating inconsistency. This results in stronger brand recognition, more cohesive customer experiences, and increased credibility. Configure your Brand Voice today to enhance your communications and keep your audience engaged.
Frequently Asked Questions #
Can I have multiple Brand Voices? #
Yes. You can create and manage multiple Brand Voices within a single location to accommodate different campaigns or audience segments.
Where do I create a Brand Voice? #
Navigate to the Marketing section, select Brand Boards, choose the Brand Voice tool, and click Add Brand Voice.
What sections do I need to complete? #
You complete Business Information, Brand Values, Tone and Style, and Intended CTAs, along with assigning a clear name.
How does Brand Voice improve AI content? #
These inputs serve as the foundation for how your AI tools interpret and replicate your brand tone, boosting the quality and consistency of generated content.
How do I set a default Brand Voice? #
You can set a default within the save window, or use the three-dot menu next to a voice; the default is used automatically in supported tools like Content AI.
What does “Start from Scratch” do? #
It lets you manually input your brand’s specific communication elements rather than starting from a preset.
