The Email Builder is a powerful tool designed to help you create visually appealing and effective email campaigns. Whether you’re starting from scratch or using a template, the builder provides all the features you need to design, customize, and optimize your emails. With intuitive controls and a user-friendly interface, you can easily craft emails that engage your audience and drive results.
To get started, go to Emails > Campaigns > New. You can opt to create from Blank, use Email Marketing Templates, or use Your Templates. In this article, we will be creating from Blank.
In the popup, choose the Design Editor option, which provides a drag-and-drop interface for easy email customization.
Name Campaign #
Click on the box to name and rename your email campaign.
Add Elements #
To build your email, click the “+” button within the builder. There, you can add Elements and Layouts to the email builder interface.
Elements: This allows you to add various elements, including text, images, buttons, and other interactive components to enhance your email content.
Once a Text Element is added to the builder, you can then access options to customize it to suit your overall design. You can also hover over the element to move or clone it, adjust its visibility on mobile and desktop devices, set up conditional sending, save it for use in multiple campaigns, or delete it.
Layouts: Layouts help structure your email content, ensuring a visually organized and readable format. You can arrange elements into different sections to create a balanced design.
When a layout is added, you can easily customize its borders by adjusting the color, thickness, and radius—globally or per edge. Use the Border Settings to choose any border color, set a precise width, and adjust corner roundness. This allows for unique styling and greater design flexibility, ensuring your email sections stand out. By default, new templates have zero spacing before and after text tags, while text elements have a default padding of 12px.
Manage Element #
Once elements are added, you can manage their sections and Columns by clicking on the Manage Element option.
Appearance #
This allows you to adjust the Template, Button, Divider, Custom CSS, Mobile Formatting, Link, and Typography settings, ensuring your email aligns with your brand identity.
A/B Testing #
Toggle on the Enable A/B testing option. This enables you to experiment with different versions of your email to determine which variation performs best. By testing the Email subject, Email content, Test duration, Variations, and Test Size, you can optimize engagement rates.
Saved Item #
The Saved Item feature allows you to store and reuse frequently used elements. This helps maintain consistency across emails and speeds up the email creation process.
Builder View #
The Builder View provides an overview of your email layout, allowing you to visualize the structure before sending it out.
Desktop and Mobile View #
To ensure your email is responsive and user-friendly on all devices, toggle between Desktop and Mobile View. This allows you to preview how your email will appear on different screen sizes.
Undo and Redo #
Made a mistake? Use the Undo arrow to reverse your last action. If needed, the Redo arrow allows you to restore changes.
Three Dotted Button #
The Three-Dotted Button provides additional options, such as Test Email, Preview Template, See Version History, and File Attachment.
Save #
The Save option allows you to either save your email as a draft for future edits or schedule it to be sent at a specific date and time.
Send or Schedule #
The Send or Schedule option allows you to either save your email as a draft for future edits or schedule it to be sent at a specific date and time. Scheduling helps you plan campaigns and ensures your emails are delivered at optimal times for engagement.
The Email Builder offers a comprehensive set of tools to design and optimize professional-looking emails with ease. By utilizing its various features, you can create engaging content that resonates with your audience and drives results. Start building your next email today.
Frequently Asked Questions #
How do I open the Email Builder? #
Go to Emails > Campaigns > New, choose to start from Blank, a Marketing Template, or Your Templates, then select the Design Editor for the drag-and-drop builder.
How do I add content to my email? #
Click the “+” button within the builder to add Elements such as text, images, and buttons, as well as Layouts to structure your content.
Can I customize how my email looks on mobile? #
Yes. You can adjust an element’s visibility per device and toggle between Desktop and Mobile View to preview how your email appears on different screen sizes.
What is A/B testing in the Email Builder? #
A/B testing lets you experiment with different versions of your email—subject, content, duration, variations, and test size—to determine which performs best and optimize engagement.
How do I reuse elements across campaigns? #
Use the Saved Item feature to store frequently used elements so you can reuse them, maintain consistency, and speed up email creation.
Can I schedule an email instead of sending immediately? #
Yes. The Send or Schedule option lets you save the email as a draft or schedule it for a specific date and time for optimal engagement.
