The Email Marketing section is divided into two areas: Email Templates and Email Campaigns. Email Templates are reusable layouts, serving as presets that allow you to create emails for specific purposes, such as newsletters. In the Email Campaigns area, you select an email template, customize it as needed, and schedule it to be sent to specific recipients, either individually, via a smart list, or by using contact tags.
Templates #
A template is a predefined layout used to build your campaign. You can create custom templates to align with your brand, incorporating regularly used images, videos, logos, or recurring content for future campaigns.
Campaign #
A campaign is the actual email message you design and send to specific contacts or a smart list. After selecting a template, you can design your campaign within the layout using the Email Builder, where you can easily duplicate, delete, and rearrange various element blocks. After you are satisfied with the design, send or schedule the emails to your contacts.
With these features, you’ll be well-equipped to enhance your email marketing strategy and drive greater engagement.
Frequently Asked Questions #
What is the difference between an email template and an email campaign? #
A template is a reusable, predefined layout used to build emails, while a campaign is the actual email message you design from a template and send to specific recipients.
Can I reuse a template across multiple campaigns? #
Yes. Templates are designed to be reusable presets, so you can build many campaigns from the same template.
What can I include in a custom template? #
You can incorporate regularly used images, videos, logos, or recurring content so your templates stay aligned with your brand.
How do I send a campaign to specific people? #
You can send a campaign to recipients individually, via a smart list, or by using contact tags.
Can I rearrange content within a campaign? #
Yes. Using the Email Builder, you can easily duplicate, delete, and rearrange various element blocks within the layout.
Do I have to send a campaign immediately? #
No. Once you are satisfied with the design, you can either send the campaign right away or schedule it for later delivery.
