Free research report · 2026
Beyond the Blue Links: The State of Search & AI Visibility 2026
Google now shows an AI answer on 61% of searches, and it takes 42–45% of the clicks when it does. We analyzed 190M+ keywords, 165M+ AI answers and 1.1B+ backlinks to show where customers find businesses now, and what earns you a place there.
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What's inside
How AI Overviews took over search
From 6% to 61% of Google results in two years, and what it did to clicks.
Which searches AI answers first
By intent, keyword volume, difficulty, cost per click and industry.
Who AI actually cites
The sources Google AI Overviews and ChatGPT trust, and why they differ.
Reddit, links and AI citations
How community presence and backlinks relate to rankings and citations.
A playbook you can use
Six steps to rank in an AI-first search world, plus how to measure it.
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