Trigger links are designed to start a response based on what and where a customer clicks. Given their practical applications, trigger links are most commonly used in campaigns, emails, funnels, and websites. Understanding exactly when and why the trigger should occur will improve campaign deliverability and effectiveness. For example, you could have a website entry geared towards an account conversion which triggers an automated onboarding process for successful shoppers or encourages quick purchases with cart abandonment triggers for potential buyers who leave merchandise in their digital carts.
Note: Depending on your user permissions, you may not have access to all of the components.
To access and create Trigger Links, go to the Trigger Links tab inside Conversations.
Search Trigger Links #
If you are looking for a specific trigger link, try using the search bar. Enter specific keywords to find the perfect link for your needs.
Trigger Links Table #
- Name: If you need to locate your trigger links quickly, they are conveniently displayed alphabetically on this page. Located in the far left column, this makes it easier to navigate and filter through your triggers to find what you’re looking for.
- Link URL: When you create a trigger link, the destination URL for this link will be listed in the Link URL column. To measure user behavior and understand customer journeys, each trigger link is designed with a special and unique URL that differs from the destination URL for tracking purposes.
- Link Key: The Link Key column displays a unique identifier for each trigger link, eliminating the need to navigate elsewhere to retrieve it.
- Date Added: This column displays the date and time the corresponding Trigger Link was created, helping you identify the most recent iteration of any duplicate links.
- Actions: If you want to edit or delete trigger links, all it takes is a click of the proper icon. Click the pencil icon if you want to edit; a popup will appear giving the option to edit the trigger link. Alternatively, opt for the trash can if deleting is what you’re after; note that this action cannot be undone once it’s complete.
Creating New Trigger Links #
Add Link #
Creating a new trigger link is easy with just a few simple steps. Click the Add Link button to get started. When you click on the button, a popup will appear for you to fill in the trigger link details.
Name Your Trigger Link #
In the pop-up, click on the box under Name to assign your trigger link a name. It’s essential that you give it an appropriate name, so think carefully about what the trigger represents and, if necessary, use naming conventions for organizational purposes.
Add Trigger Link URL #
Paste the URL you want to trigger in the box under the Link URL option. Save the trigger link by clicking the Save button.
Now you’re ready to start using your Trigger Links. They will help you keep track of your contacts’ activity while maintaining external traffic. You can set the trigger link to go to a variety of different web pages, just type the corresponding URL in the box and you’re on your way. You can add it to your conversations, email templates, and more.
Frequently Asked Questions #
What are Trigger Links commonly used for? #
Trigger links are most often used in campaigns, emails, funnels, and websites to start a response based on what and where a customer clicks, such as launching an onboarding flow or a cart abandonment sequence.
Where do I create and manage Trigger Links? #
Go to the Trigger Links tab inside Conversations to access, search, create, edit, and delete your trigger links.
Why does a trigger link have a different URL than the destination? #
Each trigger link is given a special, unique tracking URL that differs from the destination URL so the system can measure user behavior and understand customer journeys when the link is clicked.
How do I create a new Trigger Link? #
Click the Add Link button, give the link a clear name in the pop-up, paste the destination URL under the Link URL option, and click Save.
What information does the Trigger Links table show? #
The table lists each link’s Name, Link URL, Link Key, Date Added, and Actions, giving you the details and edit or delete controls for every trigger link in one place.
Can I undo deleting a trigger link? #
No. Deleting a trigger link with the trash can icon cannot be undone once it is complete, so confirm before removing a link.
