Connecting Google Search Console and Google Analytics provides a powerful synergy, revealing a holistic picture of website performance and engagement.
Gain a 360-degree perspective by linking these tools to discover how search queries drive traffic and how users behave on your site.
Connecting the two is super simple:
Step 1: Log in to your Google Analytics Account
Step 2: Navigate to Admin
This can be found in the bottom left corner of the sidebar.
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Step 3: Select Product Links → Search Console Links.
Step 4: Type in the name of the account you want to connect to in the search bar and click Link.
Step 5: Tick the box for the property you want to add, click on Confirm.
Step 6: Select the web data stream associated with your site.
Step 7: Click Next.
Step 8: Submit your updated settings! All done!
NOTE: If you don’t already have a Google Search Console and Google Analytics account, setting them up should only take a few minutes! Before you begin, you must have a Google account and a valid domain.
